Arete Does SEMA 2014

It's not every day you get to participate in an event like SEMA. Over the years the show has morphed into the largest auto aftermarket trade shows out there. It draws over 100,000 industry professionals from all across the globe to come see, and buy, the latest and greatest products out there. It was truly an honor to meet so many of our coating suppliers, especially the CarPro guys, in person for the first time as well as to spend time with other industry professionals we don't see often. 

The environment at the show is hard to describe. It's just electric. There are so many different corners of auto culture represented and the diversity of the show/demo cars really displays that. At the shop we're not just detailers, we're also enthusiasts with widely differing tastes. So it was a real treat to be able to see all of these varying styles showing off the best of the best, cutting edge new products. We saw everything from the newest coating products on the market to revolutionary equipment that will allow us to continue bringing Rochester the quality auto detailing they expect from us. This year was our first year at SEMA and we'll definitely back. Here we'll cover the three days we spent there and show you our favorites.  We hope you enjoy our favorites as much as we did!

Day 1

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Day 2

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Day 3

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Wrap Up

It was an honor to be able to be included among the detail industry professionals at SEMA 2014. We are proud International Detail Association members and industry gatherings like this always help us grow and learn as detailers. We look forward to continuing to develop relationships with other detailers and keep delivering the best selection of world class paint coatings to Rochester and western New York. Thanks for tuning in! 

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Why is Proper Auto Care so Important? Why Areté?

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AAS 2014: Year in Review