Interviews with Areté - Part 2: Colton

What makes us tick? Find out in this series of videos with the team. In this edition, get to know one of our owners, Colton Bockes!

We formed Areté back in 2013 (coming up fast on 10 years this fall!) and haven't let up since. Honing our skills even before starting our own shop, we continue to develop our solid reputation as Rochester's premier location for detailing, ceramic coatings, and paint protection film. At the core of what we do are passionate people who set the standard for quality in our industry. We're looking forward to sharing interviews with the rest of the team, so stay tuned!