At SEMA, there's no denying the staggering number of automotive professionals in attendance- in many cases, they're showcasing innovative new products and impeccable taste. Some of the vehicles are built from the ground up, and others were torn apart right off the factory line. Looking beyond these amazing feats and eye catching visuals that bombard us, we're going to take a deeper dive into what excites us most about attending SEMA: hearing the stories of how it got done (or why), and meeting the people that made it happen!

CQuartz UK itself is an incredibly capable ceramic coating that produces incredible protection, gloss, and much more. One of our favorite CarPro coatings, it adapts to a variety of environments and is a perfect fit for Rochester and WNY! 

For the automotive industry, SEMA represents the largest gathering of like-minded businesses and professionals. For us at Areté, it's a chance to meet the individuals that engineer and represent the forefront of automotive refinishing and protection. We are so humbled by the opportunity to use these tools to our advantage, backed by the countless years of experience and support that comes with them. We thank our loyal clientele throughout the state and beyond for supporting us year after year. We hope you enjoy our coverage of The SEMA Show 2016, part 1 of 3- the rest of which will be released over the coming days.