With as much misinformation out there about what ceramic/glass/nano coatings can and can’t do, it’s time to clear the air. Here at Areté  we are absolutely dedicated to ensuring our clients are not only educated about the specific products we use, but also product classifications as a whole. In the spirit of spreading knowledge we are here to help you understand what to expect out of a protective paint coating system. We’ll dispel some myths and teach you about the realities of what these amazing products can truly accomplish. While they are the real deal when it comes to surface protection, they aren’t a miracle cure-all and there are things that some companies will claim that just simply aren’t true.

All Paint Enhancement Detail services are 25% this month! Along with news about Guilded 2017 and the upcoming Arete Performance & Styling options. 

We have a deep appreciation for automotive design, and any opportunity we can get to indulge we are happy to take! This 981 Cayman GTS was no exception. Porsche created a curvaceous masterpiece, with each panel possessing truly tantalizing lines that flow together to create something greater than the sum of its parts. At Arete we are unabashed Porsche fans but this is one of the more beautiful modern pieces by a brand that has historically made some incredibly striking machines. When the owner of this particular Guards Red example contacted us for a very extensive protection and preservation service we were thrilled to take on the challenge!

10% off gift cards online and in-store through 12/24!

As we say our final farewells to SEMA 2016, we present the last part of our event coverage! This year we saw so many insane machines, amazing paint surfaces, met new friends, laughed with old ones, and learned a lot while we were at it. We hope you've enjoyed our visual journey as much as we have sharing it with you.

For the week of November 21st through Black Friday, all detail services* are 25% off! This also applies to gift cards. We are honoring all dates, even if you choose to book for 2017. All appointments made after December 31st, 2016 require a 50% deposit. Don't miss this once a year savings opportunity! Call, email, or stop by the shop to book your appointment. We also ship gift cards!

It is truly impossible for one person to see all that the SEMA Show has to offer. This edition of our 3 part SEMA coverage series covers more of our favorites and standouts from our annual trip to Vegas! As always, each image expands for hi-res viewing. Enjoy!

For the automotive industry, SEMA represents the largest gathering of like-minded businesses and professionals. For us at Areté, it's a chance to meet the individuals that engineer and represent the forefront of automotive refinishing and protection. We are so humbled by the opportunity to use these tools to our advantage, backed by the countless years of experience and support that comes with them. We thank our loyal clientele throughout the state and beyond for supporting us year after year. We hope you enjoy our coverage of The SEMA Show 2016, part 1 of 3- the rest of which will be released over the coming days.

The latest (F80) BMW M3 is truly an impressive machine. From its aggressive styling to powerful, twin-turbo drive train we never get tired of working with them. This particular example came in Yas Marina Blue which is an absolutely spectacular color; featuring pearl and heavy flake over a cool pastel blue.

We were incredibly fortunate to have attended and sponsored some excellent events this summer show season. Both regional and local, we have an active and diverse automotive community here in western New York. From cars and coffee events to massive all-day shows, we saw some truly special vehicles and met plenty of enthusiasts willing to share their passion for machines. Every summer, the community seems to grow and we love to be a part of every event we possible can be.